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Xprizo has entered a partnership with sports betting operator 4BetNow to support its expansion in the regulated Kenyan market. This collaboration aims to improve the financial transaction process for 4BetNow’s customers.
Operator 4BetNow recently launched its retail and online operations in Kenya as part of its broader expansion plans. The integration of Xprizo’s fintech services will enable 4BetNow customers to deposit and withdraw local currencies.
This integration leverages Xprizo’s existing collaboration with M-Pesa, a mobile money service in Kenya, allowing users to manage transactions through a single interface.
Richard Mifsud, Xprizo Chief Vision Officer, commented: “We’re thrilled to go live with 4BetNow in Kenya and look forward to playing a key role within its expansion plans. Xprizo prides itself on providing unmatched fintech services that connect people, particularly where traditional payment solutions are scarce. New 4BetNow customers will also be able to benefit from a unique cash-back offer as they sign up for the service.”
The partnership is intended to offer Kenyan users secure and efficient payment solutions, addressing gaps in the current payment ecosystem. This includes facilitating cross-border transactions and supporting local operations.
A 4BetNow spokesperson stated: “Using Xprizo’s payment ecosystem will enable us to provide a fast and secure experience for our Kenyan customers.”
In September 2023, Xprizo partnered with M-Pesa to allow users to deposit and withdraw funds directly into their Xprizo wallets. This partnership aims to streamline payments across various platforms.
Additionally, in January 2024, Xprizo partnered with Blokotech to enhance payment options in Southeast Asia and the Gulf Cooperation Council (GCC) countries.
This collaboration aimed to create a secure payment experience, introducing multiple payment methods and incorporating advanced encryption and fraud prevention measures.
