Listen To Article
This will be the first time a Betfred Sportsbook will be powered by IGT in the US, and also marks Betfred’s entry into Nevada’s betting market. Initiating operations in retail, the operator plans to launch its mobile arm at a later date.
While Betfred is a familiar brand in the UK, it has made numerous partnerships in the past few years to grow its operation in the US. Nevada is the most recent state to see the company introduce Betfred products into its live casinos.
Bryan Bennett, COO of Betfred USA Sports, said: “IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada.
“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
Joe Asher, IGT President of Sports Betting, said: “I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry.
“It’s an honour to work with Fred’s team in the US as they introduce the Betfred product in Nevada. IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
