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Inspired Entertainment has announced an expansion of its partnership with bet365. This development marks Inspired’s second North American market launch in two months, following its recent entry into New Jersey.
The expanded collaboration will see bet365 offering Inspired’s portfolio of online games to players in Pennsylvania – in addition to its existing offerings in New Jersey. This move is aimed at enhancing the gaming experience for bet365 customers in both states.
Commenting on the partnership expansion, Brooks Pierce, President and CEO of Inspired, stated: “We’re thrilled to be expanding our partnership with bet365. Our goal is to deliver high-quality content that meets the evolving needs of players in North America.
“bet365 knows what its customers want and we’re confident that we can drive growth and provide an exceptional gaming experience for bet365’s Pennsylvania customers.”
A spokesperson for bet365 added: “We’re thrilled to be expanding our partnership with Inspired, in a milestone announcement for bet365.
“The partnership marks a significant advancement in our US expansion, showcasing our commitment to providing the most innovative and engaging gaming experience.”
In related news, bet365 also extended its partnership with Gentoo Media (formerly GiG Media) for another 12 months – continuing a collaboration that has now reached its sixth year.
This partnership extension permits bet365 to continue using Gentoo Media’s automated compliance and brand protection tool – known as ‘GiG Comply’ – to help maintain regulatory compliance.
