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IMG Arena has secured exclusive worldwide data and streaming rights for the National Women’s Soccer League and has been appointed as its official integrity partner.
The National Women’s Soccer League is a premier football league that features national team players from across the world; it is teaming up with IMG Arena, which is a subsidiary of Endeavor, a global sports and entertainment company.
Headquartered in London, IMG Arena delivers live streaming and data feeds for more than 65,000 sports events annually, provides on-demand virtual sports products and front-end solutions, including the UFC Event Centre.
This new multi-year deal will see IMG Arena capture and deliver data from more than 161 NWSL and UKG NWSL Challenge Cup games per season, for its global network of more than 460 sportsbook operators, as well as distribute live streaming for betting.
As the league’s official partner, IMG Arena will also provide NWSL with full monitoring services to safeguard matches.
Speaking of the partnership, NWSL Chief Revenue Officer Mitch Poll said: “This new partnership is a key step in increasing the value add of our league and we are excited to work alongside IMG Arena as we continue enhancing the fan experience for NWSL fans and sports enthusiasts alike.”
This partnership builds on IMG Arena’s wide portfolio of properties which includes: MLS, the USTA, UFC, PGA Tour and multiple European soccer leagues via its partnership with European Leagues.
