Through multiple channels of distribution, BCLC manages the ropes of casinos, bingo, lottery, sports betting and commercial gambling; on behalf of the Province of British Columbia, Canada’s third-largest province by population with more than five million, including casinos, bingo, lottery and sports betting.
The Senate of Canada recently passed Bill C-218, the Safe and Regulated Sports Betting Act, to legalise single-event sports betting. The BCLC partnership will utilise Genius Sports LiveData and LiveTrading solutions.
In addition to this, Genius Sports’ portfolio of official data rights will be provided to the BCLC across thousands of sports events per year, with the addition of the Canadian Premier League, English Premier League, Euroleague Basketball and other top-tier leagues.
“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognises the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” said Genius Sports CEO Mark Locke.
“Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market,” he said.
BCLC chose Genius Sports to enhance its sports betting products by increasing leverage, accuracy and reliable data. Last month, Kimberly Williams Bradley was appointed as independent director and is a member of the Board of Audit and Compensation Committee at Genius Sports.
