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The Betano logo will feature on the front of FC Porto’s blue and white football jerseys.
This is FC Porto’s third such partnership in 40 years, something Betano feels represents a “clear statement on the importance of this strategic partnership.”
George Daskalakis, CEO of Kaizen Gaming, said: “Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming.
“What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football.”
FC Porto President Jorge Nuno Pinto da Costa added: “Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention; it is a great collaboration of a leading club and a reference brand.
“Our demands are maximum on and off the field, so we always want to work with the best.”
Betano’s association with FC Porto started during the 2021/22 season, when it was the club’s official betting sponsor. The operator has similar sponsorships with other Portuguese football clubs, including Sporting CP and SL Benfica.
Betano’s parent Kaizen Gaming has a broader portfolio of football sponsorships across Europe and Latin America, both through Betano and its Greek-based online sportsbook Stoiximan.
Partner clubs of Kaizen Gaming include Fluminense & Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile, FCSB and Universitatea in Craiova in Romania and Olympiacos and PAOK FC in Greece.
