The deal, which covers 44 competitions across men’s and women’s formats of the sport, includes top and lower tiers of football played across the continent. Also included in the deal are domestic cups and super cups.
IMG Arena has been given permission to harvest and then commercialise betting data from over 8,500 matches per season, starting from the 2022/23 season.
The company won a competitive tender process, which was adjudged by the Association of European Professional Football Leagues.
Jacco Swart, Managing Director, The European Leagues, commented: “We are pleased to have supported our members as they form an exciting new partnership with IMG Arena. It marks a new era for European football data and is a true reflection of our mission to enhance and protect the national competitions run by the domestic leagues.
“The new cooperation marks a continuation of our strategy to help our members manage both the integrity and growth of the competitions they organise, in a rapidly evolving sports data landscape.”
The company’s role will include the delivery of sports data to licensed sportsbook operators around the world in less than a second.
Some of the top leagues included are Austrian Bundesliga, Belgium Pro League, Danish League, Super League Greece, Dutch Eredivisie and Liga Portugal.
Freddie Longe, EVP and Managing Director, IMG Arena, said: “This new relationship with The European Leagues will be transformational for our business and reinforces our position as a global leader in sports data capture and distribution technology.
“We are passionate about protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012.”
