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Through her new role and as a member of the executive team, Ellis will oversee business and financial planning and analysis across the full suite of FBG’s finance functions. This includes accounting, budget, tax, and cost management.
She will report to FBG CEO Matt King, and will be an “integral part of developing strategies across the business and will also have oversight of payments and fraud”, the company noted.
King commented: “We are thrilled to welcome Andrea to our team as we inch closer to formally launching a new, dynamic online sports betting and gaming product for fans.
“Andrea has an incredible background leading a wide variety of finance and innovative growth functions across transformative and large-scale consumer brands, experience that will be invaluable to the ultimate long-term success and global scaling of our business.”
Ellis joins the group following two years as CFO of electric scooter and bike share company Lime. Previously, she held various positions with increasing responsibilities for Restaurant Brands International (RBI). This included roles as Head of Investor Relations and Global Financial Planning & Analysis for RBI, CFO and Interim Head of Retail for Tim Hortons, and General Manager of Popeyes.
Ellis commented: “I could not be more excited to join Matt and this incredibly talented betting & gaming team, as well as be a part of the overall growth happening across Fanatics’ global digital sports platform.
“Throughout my career I’ve always searched for opportunities to grow businesses while combining my passions across finance, technology and consumer products, and as a diehard sports fan I can’t imagine a more perfect role than this.”
