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The sports betting company will receive the rights to use official MLB branding in its products, marketing campaigns and category destinations. These will include FanDuel’s sportsbook, daily fantasy sports and FanDuel Faceoff platforms.
FanDuel will facilitate the MLB games by streaming MLB.TV’s Free Game of the Day through the FanDuel sportsbook app and OTT streaming service FanDuel+. FanDuel TV will also use highlights of MLB games both in products and as part of original programming.
Kenny Gersh, MLB EVP, Media & Business Development, said: “As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly.
“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner.”
Christian Genetski, President, FanDuel Group, said: “The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball.
“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager.
“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”
FanDuel has been an Authorised Gaming Operator of the MLB since 2019.
