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UK-based affiliate company, Affili8, operating under its iGaming Agency trading name, has agreed a deal with the Brazilian sportsbook Lance! Betting, which will see it perform SEO duties for the latter.
Lance! Betting is an effort comprised of Kambi, Eyas Gaming and a Brazilian media company called Lance! – as part of the arrangement, Kambi will provide its technology, Eyas is running the brand and Lace! has 15 million users in the LatAm region.
Adam Joseph, COO of Eyas, said of the deal: “We’ve been working with Affili8 for the last three years and have been delighted with their work.
“This is an important market for us and we’re confident that Affili8 will deliver the same success for us in Brazil as they have in the UK.”
Meanwhile, Affili8’s Chris O’Rourke added: “It is an exciting opportunity and wonderful to be working with such an exciting brand, in partnership with Eyas and Lance Media. We believe we can quickly establish and grow Lance! Betting to be a leading brand in Brazil.
“It is early days following the deregulation of the laws, and it’s still early days for us as a company, having only been established during the pandemic – but we hope we can mirror the growth curve we expect to see there.
“In fact, we’re currently looking at acquisitions in the digital marketing space and expect to hit £1m ($1.3m) turnover in the next 12 months.”
