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Dazn Bet, a sports betting and streaming brand from Dazn Group, has launched its platform in Germany with Pragmatic Group.
As part of the joint venture between the two companies, Dazn Bet will utilise the iGaming Player Account Management (PAM) platform from Pragmatic Solutions.
In addition, Pragmatic Solutions assisted in the compliance and regulations division of Dazn Bet for the European markets.
Mark Kemp, Dazn Bet CEO, said: “Dazn Bet is delighted to launch in Germany, our fourth successful new market launch for Dazn Bet in the last thirteen months.
“With our Dazn brand partnership, we are confident that German players and sports enthusiasts will enhance their enjoyment through the distinctive sports betting entertainment experience, offers and value of Dazn Bet.
“Customers in the UK, Spain, Italy and Germany can take advantage of unique benefits simply by choosing to watch with Dazn, and bet with Dazn Bet.”
Ahead of the launch, Dazn Bet received the German Sports Betting Licence necessary to offer its service in the country.
Kemp continued: “Pragmatic Solutions has played a vital role in our unique business vision.
“Beyond their strong platform technology and innovation, in highly regulated markets Pragmatic Solutions have also delivered all the complex regulatory compliance requirements to build Dazn Bet on, essential for our successful market entries across Europe.”
The Dazn Bet platform will be integrated into the Dazn site from mid-september, allowing sports fans to bet on teams and sporting events.
Ashley Lang, Pragmatic Solutions CEO, said: “We are proud to continue breaking ground in the iGaming landscape with such an innovative brand as Dazn Bet.
“This successful collaboration highlights Pragmatic Solutions’ position as a premier choice for operators seeking a flexible, reliable and compliant platform to thrive in regulated environments.
“We are thrilled to be part of Dazn Bet’s remarkable journey and eagerly anticipate further expanding this unparalleled value proposition for players and sports fans.”
In other company news, Pragmatic Solutions appointed Michael Boylan as its new COO, an industry veteran from Entain.
