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Spreadex, the UK-based financial trading and sports betting firm, has committed to make Sunderland AFC shirts adult home shirts available without its front-of-shirt branding for the upcoming season.
Back in June 2022, Sunderland secured a three-year deal with Spreadex, which saw it become the club’s primary partner, which included front-of-shirt sponsorship, advertising, branding, etc.
Following discussions throughout last season, between Sunderland and Spreadex, fans will now have the option of purchasing the 2024-25 adult home shirt without the front-of-shirt branding.
According to the release, Spreadex “recognises that for some people, gambling can become a problem, and they continue to be committed to providing safe and responsible gambling within a regulated environment.”
Sunderland’s new home shirt will be on sale from 8am on Friday online and in the stadium store at Black Cat House.
Spreadex Head of Marketing Andy MacKenzie said: “We have a fantastic relationship with the Club and were only too happy to work on making some replica kits available to fans without our logo on the front. We appreciate some supporters may want the choice of having non-branded shirts to buy and are delighted to have been able to help make this happen.
“We look forward to continuing our support for the Club and fans with this initiative and in growing the partnership with continued competitions and giveaways to supporters throughout the season.”
In a similar move back in January, Kindred Group donated its front-of-shirt space on Middlesbrough FC’s shirt to the MFC Foundation for Boro’s Championship clash against Rotherham, replacing the usual Unibet branding.
